We‘ve created the new brand identity for Berlin „smart-up“ CleverShuttle. A sustainable ridesharing company. Every end has a start and in between there are round curves and sharp corners, that‘s the sume up of a door-to-door transportation. Assembled with an initial C and an arrow, the sign has a straightforward and sophisticated inner meaning. The 2 parts reminds of an electronical plug and its color shows the sustainable approach of CO2 environmental-friendly transportation. Our friends from new image have done the coding. Take a ride and „share your way“.